How did this start out?
In the Fall of 2010 one hundred Dutch stray animals organizations gathered for the first time ever on the First Dutch National Stray An…imals Conference. On this day, a leading Dutch marketing guru came up with the idea of a special day in honor of all stray animals worldwide.
Why the date 4/4?
The date 4/4 was chosen for three reasons. First of all, it is exactly half a year after October 4, which is World Animal Day. Besides, four-four is easy to remember. It gets in people’s heads. Finally, it is a relaxed time with no special days or holidays, so people have time and energy to prepare and organize events.
What can people do on April 4?
The idea is simple: both stray organizations and caring individuals can use this day to draw attention to the often miserable fate of stray animals. They can organize, e.g., a free spay and neuter event, go into the streets and feed the hungry animals, hold lotteries, address the community council, get interviewed by the local press, hold a local Stray Animal of the Year contest, et cetera et cetera. Basically it’s up to everybody themselves what they are planning to do. When they back up their efforts with the concept of World Stray Animals Day they can attract more attention, we think.
How successful was it last year?
In its first year over 2000 people showed their sympathy for our cause. Events were organized in fifteen countries in the world, ranging from the United Kingdom to Macedonia, and from Georgia to Sri Lanka, to name a few. In Romania, a wave of flash mobs was held in fifteen cities on April 4. In Germany April 4 was celebrated big time on a reality TV show that follows an animal hospital.
How would you advice an interested person to help your initiative?
Everybody can contribute. People can organize a local event. Or they can become active in our social media team. We’re constantly looking for dedicated people to help. You could for example become the representative of your own country, and help us spread the word of 4/4 all around the world. Also, we have a social media team that works on sharing our cause through social media, on Facebook, Twitter and YouTube, and other platforms. Anyone can help! Just check out our website www.strayanimalsday.org and get in touch with us!
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